In today’s crowded marketplace, a clear, distinctive, ownable brand is essential. Tone of voice is a key part of that. When you communicate in a consistent way, your stakeholders and customers get to know and trust you. And your brand can be recognised, wherever it appears. I’ve worked with retailers, start-ups, charities and international organisations to help them define their tone of voice and establish their core messaging.

In 2020, I undertook a major project for Naked Wines, helping them refresh and redefine their tone. As well as running workshops for their creative team, I wrote the copy section for their new brand guidelines and created a comprehensive messaging library.